Friction is any part of the conversion process that can frustrate or confuse a user.  While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties.

Fortunately, with the right skills and toolset, we can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients.

Mike Perla, Director of Conversion Optimization, will shed light on:

• What role usability plays in conversion rate optimization
• How audience can dictate functionality
• Heuristic evaluation of UI
• Reducing friction with decision support tools
• Overcoming objections with hard evidence

About the speaker: 

Mike joined Fathom in 2006 with more than 10 years’ experience designing/developing for desktops Internet, destkops and print.  He led Fathom’s rebranding in 2006 and later helped to launch and lead its video production department.

He has managed and directed high-traffic website designs, in addition to developing proprietary Flash applications and best practices for conversion rate optimization, web design, writing persuasive content, persona development and market positioning.

In his current role, Mike heads the conversion rate optimization and website design teams.

 Meeting Time: 6:30-8:30pm

• 6:30-7:00pm – Networking & Socializing
• 7:00-7:10pm - NEOUPA Announcement & Speaker Intro
• 7:10-8:30pm - Presentation with Q & A

Meeting cost

• Free Events for NEOUPA members
• $10 for non-members

Directions

Fathom Online Marketing
8200 Sweet Valley Dr., Suite 100
Valley View, OH 44125

http://www.fathomseo.com/about-us/directions.asp

Full information and registration at neoupa.org